Ana Maria Enache

As a dedicated UI/UX Designer, I take pride in crafting visually appealing and innovative designs that cater to the unique preferences of each user. I understand that individuals are driven by both rational and emotional factors, which is why, when embarking on a new design project, I prioritize the end user's experience, taking into consideration how they will perceive and interact with the product.

Design, for me, transcends beyond the realm of a mere occupation. It is a fervent passion that fuels my daily creativity and commitment to producing exceptional work. By constantly challenging myself to push the boundaries of design, I seek to not only enhance the user experience but also to elevate the standards of the industry as a whole.

What I Do

UI/UX Design

Specializes in enhancing user experiences through intuitive and visually appealing interfaces for web and mobile applications. Designs focus on user-centric principles, ensuring seamless and engaging interactions.

Graphic Design for Mobile & Web

Crafts banners, newsletters, landing pages, and illustrations for mobile and web platforms. Design work includes creating user interfaces, icons, and design elements that enhance the visual appeal and functionality of digital platforms.

UI Design & Marketing Materials

Designs key visuals for campaigns, newsletters, landing pages, illustrations, and marketing materials. Expertise includes creating compelling UI designs, MKT materials, and icons that effectively communicate the brand's message.

Brand & Print Design

Designs a variety of print materials, including roll-ups, posters, brochures, visit cards, and logos. Focuses on creating cohesive brand identities through thoughtfully designed visual materials.

Testimonials

Clients

Resume

12 Years of Experience

Experience

March 2023-Present
SAG Digital

UI/UX Designer

Responsible for enhancing the overall user experience across the company's digital platforms, with a focus on creating intuitive and visually compelling interfaces for both mobile applications and websites. This role involves close collaboration with cross-functional teams, including developers and product managers, to translate user needs and business goals into elegant design solutions. Key tasks include conducting user research, developing wireframes and prototypes, and iterating on designs based on feedback and testing. The goal is to ensure a seamless and engaging user journey that aligns with the brand's vision and objectives.

Sep. 2020-Mar.2023
HUAWEI

UI Designer

Played a key role in shaping the visual identity of Huawei’s digital presence by designing key visuals (KVs) for various marketing campaigns, newsletters, and landing pages. Responsibilities included the creation of high-quality illustrations, user interface (UI) designs, and marketing (MKT) materials that resonated with the target audience. Additionally, designed custom icons and other visual elements to enhance the overall user experience and maintain consistency across digital platforms. The work contributed to the successful execution of marketing strategies and improved user engagement with the brand’s digital content.

Mar.2019 - Sep. 2020
Telekom Romania Mobile

UI/Graphic Designer

Contributed to the design and development of visual content for Telekom Romania Mobile, focusing on creating impactful banners, newsletters, and landing pages that aligned with the brand’s marketing goals. In addition to crafting engaging illustrations and user interface (UI) designs, the role involved designing custom icons and other graphical elements for the company’s mobile app. The work played a critical role in enhancing the app's user experience and ensuring visual consistency across all digital channels, ultimately supporting the company’s efforts to improve customer engagement and satisfaction.

Oct. 2018-Mar. 2019
The Power Hub

Graphic Designer

Responsible for designing a wide range of print and digital materials that supported the branding and marketing efforts of The Power Hub. This included creating visually appealing roll-ups, posters, brochures, and visit cards that effectively communicated the brand’s message. Additionally, the role involved designing logos, layouts, icons, and illustrations that contributed to the development of cohesive visual identities for various projects. The work emphasized creativity and attention to detail, ensuring that all design elements were aligned with the company’s strategic goals and aesthetic standards.

Jan. 2017-Oct. 2019
OHP Automation Systems GmbH

UI/Graphic Designer

Responsible for designing a variety of marketing and promotional materials, including brochures, flyers, posters, banners, and key visuals that effectively communicated the company’s brand and product offerings. In addition to creating custom icons and layouts, this role involved managing and updating the company’s website through WordPress and other content management systems (CMS). The work contributed to maintaining a consistent and professional visual identity across all digital and print platforms, while also supporting the company’s marketing strategies and enhancing the user experience on its web properties.

2016
Ford Motor Company

Intership

Gained practical experience in IT software development and web programming, working on coding, testing, and supporting web-based applications. This internship provided a solid foundation in software engineering practices within a professional environment.

 
2015
Star Storage

Internship

Participated in an internship focusing on quality assurance and IT software, involving tasks such as software testing, debugging, and ensuring product quality. This experience provided valuable insights into the QA processes and software development practices in a professional setting.

 
 

Education

10.2014 - 07.2016
University of Craiova | Faculty of Science

Master’s of Methods and Models in Artificial Intelligence

This master's program provided an in-depth understanding of artificial intelligence methodologies and modeling techniques. The curriculum covered a broad range of AI topics, including machine learning, neural networks, and data analysis, equipping students with the skills needed to develop intelligent systems and innovative AI solutions.

10.2011 - 07.2014
University of Craiova | Faculty of Science

Bachelor of Informatics

This bachelor's program offered a comprehensive education in computer science, focusing on foundational concepts such as algorithms, programming, database systems, and software development. The curriculum was designed to build strong analytical and problem-solving skills, preparing students for a wide range of careers in technology. The program also included practical training through projects and internships, ensuring that graduates were well-equipped to apply their knowledge in real-world computing environments.

Technical skills

Product Design

User Experience (UX) Design

User Interface (UI) Design

Mobile Apps Design

Design System

UX Research

User Interviews

Usability Testing

A/B Testing

Prototyping

Wireframing

Soft skills

Teamwork and Collaboration

Problem-solving

Responsabilty

Fast learner

Excellent Communication

Analytical and Critical Thinking

Adaptability

Time management

Portfolio

My Works
Band 6 EDM

Band 6 EDM

Newsletter
KV

KV

Minimalist design, UI/UX, Web design
VAT DAYS campaign

VAT DAYS campaign

Minimalist design, Web design
Watch

Watch

Web design
Black Friday Campaign for Huawei FreeBuds Pro 2

Black Friday Campaign for Huawei FreeBuds Pro 2

Minimalist design, UI/UX, Web design
Crazy Weekend Campaign for Huawei Store

Crazy Weekend Campaign for Huawei Store

Minimalist design, UI/UX, Web design
Landing Page for Huawei MatePad Series and Associated Products

Landing Page for Huawei MatePad Series and Associated Products

Landing Page, Minimalist design, UI/UX, Web design

Contact

Get in Touch

+4076 733 6370

Dortmund

Germany

anamariaenache@hotmail.com

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